A book apart the elements of content strategy

Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about. Today, theres an everexpanding treasure trove of insightful, forwardlooking resources to refer to. You have the elements of content strategy to light your way. The classic writers handbook, this gives you the golden rule for writing and.

Erica kissanes free to read book elements of content strategy describes another model. You can read an excerpt at a list apart magazine, or buy it direct from the publisher in a beautiful. The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow comprehensive eightythree pages. Erin kissane is a content strategist and editor based in new york city and portland, oregon. The elements of content strategy brief books for people. Learn the 10 elements of a successful content strategy for the web. A book apart the elements of content strategy designing. Erin kissane s the elements of content strategy stands the test of time in any formatprint or digitaland now, were beyond delighted to make it available on the web. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that.

Erin kissane content strategy is the webs hottest new thing. The first section of this book is organized around these fundamentals. Explore content strategys roots, and quickly learn not only how its done, but how you can do it. Content strategy refers to the planning, development, and management of contentwritten or in other media. Moreover, what made it hard to get through even such a short. Read the elements of content strategy by erin kissane online. Back in the webs pleistocene period, i received an email from a young content strategist. Does your facebook content strategy begin with this. A book apart coupon code 50% 2020 a book apart promo. When the five elements of strategy are aligned and mutually reinforcing, the firm is generally in a position to perform well.

The elements of content strategy erin kissane, a book apart publishers, isbn. We are delighted to present the third volume in the a book. Foreword the elements of content strategy a book apart. Ironically, i found this primer on content strategy, the elements of content strategy by erin kissane, lacking in both content and strategy. Karen teaches design management in the mfa in interaction design program at the school of visual arts in manhattan. A book apart, read the elements of content strategy book. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. To use a coupon simply click the coupon code then enter the. From understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. The components of content strategy linkedin learning. Keep your favorite beverage warm, and look great while you sip.

Content strategy for the web, kristina halvorson the industry standard primer clout. We cover the emerging and essential topics in web design and development with style, clarity, and above all, brevity. A book apart the elements of content strategy designing the. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Read this selection from our business plan tutorial to fully understand these. This is a sample chapter from erin kissanes book the elements of content strategy. Does your facebook content strategy begin with this crucial 1st step. I wrote the elements of content strategy because as the internet worms its way further and further into our lives, digital content becomes centrally important to the ways in which we live and.

She currently leads projects for content strategy consultancy brain traffic, and was formerly editor of a list apart. High performance levels, however, ultimately mean that a strategy is also being. Two years ago, there wasnt much out there about content strategy. This book is not an argument for the importance of content strategy. Erin kissane author of the elements of content strategy. Erin kissanes the elements of content strategy stands. Basic principles read this chapter online the craft of content strategy.

The term has been particularly common in web development since the late 1990s. At some point, i do understand that design elements contribute to content, but. Listed above youll find some of the best primal elements coupons, discounts and promotion codes as ranked by the users of retailmenot. The elements of content strategy by erin kissane goodreads. Having a strong content strategy in place makes all the difference when it comes to meeting your content goals. Explore content strategy s roots, and quickly learn not only how its done, but how you can do it well. Content strategy plans for the creation, publication, and governance of useful.

Elements of a business plan there are seven major sections of a business plan, and each one is a complex document. A book apart, brief books for people who design, write. The goal of every title in our catalog is to shed clear light on a tricky. Join morten randhendriksen for an indepth discussion in this video, the components of content strategy, part of ux foundations. A book apart is a quality online store of books and resources that discusses essential and emerging topics regarding web development. Save on the elements of content strategy book by erin kissane get code ments. Homework assignment 1 content strategy reaction paper from what you have learned in the.

The award for brevity aptly goes to erin kissane for her title the elements of content strategy, weighing in at a concise yet somehow. The modern practice of content strategy arises from a number of venerable professions and takes its core principles from editorial, analytical, curatorial, marketing, and managerial work. A lot depends on who you are and what sort of content strategy youre interested in. Another system approaches the problem in a more streamlined fashion, organizing the different components of content strategy along a timeline for practical application. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. Top a book apart coupons or discount codes april 2020. Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should. We are delighted to present an excerpt of the elements of content strategy by erin kissane a book apart, 2011, published today. And it is emphatically not an exhaustive compendium of everything we know about content work. My new book, the elements of content strategy, was published in march of 2011 by a book apart.

Just over eight years ago, we published the third title in our collectiona book that would change the content strategy landscape for years to come. Be the first to ask a question about the elements of content strategy. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. You probably realize now that the crucial 1st step here is knowing your companys voice. The elements of content strategy jason santa maria. Introduction the elements of content strategy a book apart. Erin kissane is not just the perfect person to tell us how, shes still in the trenches doing it everyday, but now shes written a treatise on just how it gets done, the elements of content strategy. Kristina halvorson author, content strategy for the web ceo, brain traffic. And what does the content renaissance mean for you. A book apart just announced their latest book, the elements of content strategy, written by our brand new studiomate erin kissane, designed by studiomate jason santa maria and edited by studiomate.

The elements of content strategy is available to read for free. Neither is it a tutorial, a workbook, or a gallery of deliverables. Standards 100150 pages, available in paperback and ebook and briefs 5070. Read on oreilly online learning with a 10day trial start your free trial now. The elements of content strategy by erin kissane by the wildly popular a book apart.

In this second part, we examine the various design elements that can be considered when constructing an organizational strategy, whether in the private. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. The elements of content strategy brief books for people who make. She cohosts a responsive web design podcast with ethan marcotte, and her first book. Im a veteran copywriter living and working in shanghai, and found the elements of content strategy buy direct from a book apart great food for thought in thinking long and hard about content. The elements of content strategy does not dive too deeply into any one aspect of content strategy, nor does it skim over the tentpoles of the discipline at a height as to be useless. The elements of content strategy brief books for people who make websites, no. There are products available such as luke wroblewskis mobile. Instead, our discipline rests on a series of core principles about what makes content effectivewhat makes it work, what makes it good.

Content strategy is an extremely friendly and talkative discipline. Perfect for people who design, write, and codeand everyone in between. Discover the latest a book apart promo code, online promotional codes, and deals posted by our team of experts to save you 50% when you shop at a book apart. A book apart publishes detailed, meticulously edited examinations of single topics. The elements of content strategy 2010 edition open library. A compelling read for both experienced content strategists and those making the transition from other fields. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field. More from the a book apart library just enough research.